Our story

We’re SMS Assist, and we’re on a mission to deliver a better maintenance experience.

Our vision: to make every property better.

Let’s make better happen together

We believe in building real relationships with the providers who do the work. We give them the resources and tools they need to deliver better services and grow their businesses. This empowers our teams at SMS Assist to intelligently manage customers’ facilities needs.

We enable our properties and providers to work better together so they can delight their customers with great experiences within clean and functional spaces.

Better maintenance starts with the best people

We are a diverse team of people united by a firm belief in being champions of better maintenance. We work around the clock to ensure the success of our providers and the total satisfaction of our customers.

Leadership that drives our vision for better

Our leaders have operated their own HVAC maintenance and construction companies. They’ve built products for Google, Motorola, and Caterpillar. They come from retail, food service, real estate, and more. All of that experience comes together at SMS Assist.

Bettering the communities where we live and work

We’re not only working to maintain our communities—we’re giving back to them, too. In 2019 SMSers volunteered close to 1,500 hours through SMS Serves, our community volunteer program.

The SMS Assist of today

  • 200,000+


  • 20,000+

    loyal providers

  • 950+


  • 2 million

    completed work orders in 2019

It all started in 1999

Introducing the industry’s first service platform

In 1999, entrepreneur Mike Rothman started a floor care business. After starting and growing many facilities ventures, Mike knew he preferred working with third parties over managing his own providers. And he believed that technology could deliver visibility into what those third parties were doing in the field.

So he modified old software from an extermination business of his to work for floor care—thus creating the first service platform in the facilities industry.

Building a network of providers

In 2005 SMS Assist won its first floor care customer. In 2008, to support more locations, SMS Assist started building a national network of floor care providers.

More customers and locations drove demand for new services. SMS Assist worked to build its network of providers through acquisition. Then came snow and ice, landscaping, and so on.

Investing is believing

SMS Assist achieved unicorn status—a private company valued at more than $1 billion—in 2016, thanks to a Series D $150 million investment from Goldman Sachs Investment Partners.

SMS Assist is honored to count Goldman Sachs Investment Partners, Pritzker Group Venture Capital (PGVC), Insight Venture Partners, and the Huizenga Group as its investment partners.

Launching One by SMS Assist

Mike’s vision for more visibility in the field was brought to life with the launch of a mobile app in 2013. The launch of SMS Assist’s integrated platform, One by SMS Assist, followed in 2016. Both continue to grow and evolve to this day.

Together, this technology creates an ecosystem powered today by SMS Assist’s customers, providers and employees and continues to deliver better experiences for properties and providers alike.

Let’s make your properties better, together.