Proptech leader SMS Assist hires Adam Love as president of residential division

SMS Assist Press Release
SMS Assist

CHICAGO, September 4, 2019 — SMS Assist, a leading innovator in the explosive proptech industry, today announced the hiring of seasoned executive Adam Love as president of the company’s residential division. Love will be responsible for enhancing user experience and operations across one of SMS Assist’s largest and fastest-growing business lines.

“Adam understands the nuances of the residential real estate market, including what today’s property owners and service providers need — and will need — from a company like SMS Assist,” said Marc Shiffman, SMS Assist president and CEO. “Residential is one of the key verticals in which we’re reimagining facilities management, and Adam will ensure we continue exceeding the expectations of our valued customers and Affiliates.”

SMS Assist, the largest facilities provider in the single-family residential real estate market, is a longestablished leader in the increasingly hot proptech industry. Several of the country’s largest residential property owners depend on SMS Assist to streamline repair and maintenance services including electrical, painting, HVAC, plumbing, and more, as well as turns and rehabs to prepare residential properties for new tenants.

The company’s technology platform and growing team of more than 900 employees offer real-time quality assurance and transparency across hundreds of thousands of locations coast to coast. 

Love joins SMS Assist from Opendoor, a digital platform for residential real estate transactions, where he served as head of home operations since 2017. There he led the Home Operations Team nationally, where he helped to develop and maintain policy, procedure, and systems to facilitate the rehabilitation and maintenance of nearly 35,000 unique annual acquisitions. Prior to joining Opendoor, Love held senior leadership positions at Invitation Homes (NYSE: INVH), including nearly five years as vice president of rehabilitation, turns and maintenance.

He holds an MBA from W.P. Carey School of Business at Arizona State University as well as a bachelor’s degree in architecture and design from The Catholic University of America School of Architecture.

About SMS Assist

SMS Assist is a facilities management provider that exists to deliver unprecedented choice, control, and speed of service to 186,000 properties like retail stores, banks, restaurants, parking garages, gas stations, and more. Customers benefit from instant, cloud-based access to more than 20,000 verified Affiliates and a customer service team available every second of every day. It’s a new approach for an industry in need of a better solution. SMS Assist investors include Pritzker Group Venture Capital, Huizenga Capital Management, Insight Venture Partners, and Goldman Sachs Investment Partners.

Elisabeth Klisser