Dana Russell

Vice President of Exterior Operations

Dana Russell specializes in designing and implementing processes that deliver exceptional customer outcomes.

Dana began his career in the landscape industry at ChemLawn, now TruGreen, in 1991, where he focused on projects in commercial landscaping, snow removal, and construction. After ChemLawn, Dana joined one of the largest landscape services companies in the United States, Brickman Facility Solutions, now known as Brightview.

As a leader in landscape services delivery and consultation, Dana’s methods have greatly improved customer program efficiency—improving first-time service resolution, recurring service planning and execution, streamlining vendor communications with customer operators, and eliminating operational bottlenecks in work order processes for optimized scheduling and service validation.

Dana has been in the facilities management space since 2006. Before joining the team at SMS Assist, he worked for CBRE | Facility Source.