Carter is an operating partner at Pritzker Group Venture Capital and a senior advisor at Pritzker Group Private Capital. Carter was formerly the CEO of Walmart.com and prior to that, the founding chief marketing officer of Blue Nile, Inc. the leading seller of diamonds and jewelry on the Internet. Before that, Carter was the director of marketing at Frito Lay, where he and his team developed Tostitos Scoops and launched the salsa and dip product line.
Carter is also the Michael S. and Mary Sue Shannon Clinical Professor of Entrepreneurship at Northwestern’s Kellogg School of Management. He was awarded an endowed chair in entrepreneurship in 2019.
Carter sits on the board of SMS Assist, Kellogg Company (NYSE: K), Interior Define and the Family Action Network. Carter is also the author of a book, "The Right (and Wrong) Stuff: How Brilliant Careers are Made – and Unmade," which was released in 2018. Forbes named it one of the six best “self-help books to keep you motivated until 2020 (and beyond).” Carter has a bachelor’s degree from Stanford University and an MBA from Northwestern’s Kellogg School of Management.